Snoop Dogg set to launch his very own signature wine. Joining forces with 19 Crimes, the Hip Hop legend has a multi-year deal with the company to deliver his signature wine, called Snoop Cali Red.
Snoop Dogg In New Venture With 19 Crimes
The newest black celebrity to jump into the wine business is our very own Snoop Dogg. Snoop Cali Red will be distributed by 19 Crimes.
In a press release, Snoop said –
“I’ve been a fan of this wine, and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans,”
“It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world!”
As reported by The Source, the product is being promoted as the first California wine by 19 Crimes. The $12 bottle features 65-percent Petite Syrah, 30- percent Zinfandel, and 5-percent Merlot.
John Wardley, the TWE Marketing Vice President says of Snoop Dogg –
“Snoop Dogg, an entertainment and California icon, is the perfect partner for 19 Crimes Snoop Cali Red…”
“Snoop embodies the spirit of 19 Crimes – rule breaking, culture creating and overcoming adversity. We are truly excited to partner with Snoop and welcome him to the 19 Crimes family.”
Rapper Snoop Dog is not the only black celebrity with their very own signature drinks.
Snoop Joins other black celebrities who have their own brands of wines and liquors
Snoop joins a growing list of black celebrities with their own wine and spirit lines. As reported on drenchedinblack.com, here’s a growing list of other black celebrities who have successful business ventures in wines and liquors.
- Dwyane Wade
- John Legend
- Tituss Burgess
- Lil’ John
- Nicki Minaj
- Sean Combs
- Curtis “50 Cent” Jackson
- Dennis Rodman
- Sean “Jay-Z” Carter
- Darius Rucker
- Cee-Lo Green
Want to know more about your favorite celebrities in the spirit business, check out this article from the drenchedinblack archives. Click on the photo below.
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