Lebron James invests in a new, independent tequila company. That’s right, Lobos 1707 launched with King James leading the pack.
Lebron James Lauches Lobos 1707 Tequila & Mezcal
Lebron James, the superbly talented basketball star has launched yet another company. Ready to get his drink on, James joins the likes of Michael Jordan, Jay Z, John Legend, and Dwyane Wade, just to name a few.
He’s throwing his brand behind an independent tequila company called Lobos 1707 Tequila & Mezcal.
What does Lobos mean anyway? It’s Spanish for “wolves,” and is said to be dedicated to celebrating the strength of the pack.
After an interview with WSJ Magazine, James revealed that he instantly fell in love with the product after tasting it while on vacation, stating –
“If it’s organic to who I am or what I’m doing, then it’s a lot easier for me to be a part of something…I was in a perfect place in my life. Me and my friends were trying different tequilas. I actually bought a place with Maverick Carter in Cabo a few years ago. There’s obviously a big tequila heritage there.”
Lobos 1707 launched in the United States and Mexico on Wednesday.
Plan On Getting Your Hands On A Bottle?
While the Lobos tequila will set you back $45-$150, you do have 4 varieties to choose from – Joven, Reposado, Extra Añejo, and Artesanal.
According to The Source, Lobos 1707 is led by Founder and Chief Creative Officer Diego Osorio and Chief Executive Officer Dia Simms. James, Simms, and Osorio along with Maverick Carter round out the wolfpack.
Osorio stated –
“Creating and designing Lobos 1707 is about love, legacy and authenticity”
“I see Lobos 1707 as another way of storytelling. The story begins and ends with our love for the spirit, from the aging process to holding the bottle and sharing the first sip.”
“It’s a story that celebrates our pack and our extended family who has been with us throughout our journey.”
“Above all, Lobos 1707 represents unity.”
Sir James Teases His Tequila After Winning The NBA Championship
While celebrating with his Lakers team after winning the NBA title, Lebron James teased his tequila celebrate.
Taking to social media later that evening, Sir James shared an image of Lobos Extra Arejo –
As For Why King James Got On Board This Tequila Venture –
“I knew the first time I tasted Lobos 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it,” says James. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us.” – Lebron James
Included on the investment team, along with Lebron James and Maverick Carter are Anthony Davis and Draymond Green (investors through MSA). Also, Klutch Sports Group CEO and Founder, Rich Paul and Torch Capital, as reported by The Source.
Lobos 1707 Tequila and Mezcal are currently available at select retailers and restaurants in New York City, Florida, and California. If you’re nowhere near those places, don’t worry, you can get your hands on a bottle online at https://www.reservebar.com/collections/lobos-1707
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This story first appeared on Hip Hop News Uncensored.